‘One berry, Whole body’


	...the key to healthy success
	Highlighting the multi-faceted nutritional profile of the North American cranberry, Ocean Spray’s Ingredient Technology Group’s ‘One berry, Whole body’ campaign promotes a holistic view of the cranberry’s contribution to health and wellness. Taking the debate beyond superfruit rivalry and ORAC value claims, ‘One berry, Whole body’ is based on decades of supporting science to highlight the cranberry’s whole body health credentials.

‘One berry, Whole body’ Q&A

Why is ‘One berry, Whole body’ important?

The health and wellness industry is overflowing with nutrient claims and competing
science. The result? The consumer benefit is consistently lost in the conflict. The ‘One
berry, Whole body’ campaign considers the bigger picture, taking account of the many
and varied benefits the cranberry contributes to overall wellbeing.

How does the cranberry offer whole body health?

The North American cranberry contains unique A-linked proanthocyanidins (PACs)
that have an anti-adhesion mechanism, preventing bacteria from adhering to cells
throughout the body and removing their potential to cause infection. Cranberry’s high
antioxidant content helps fight the free radicals that can cause cellular damage
throughout the body. With a rich combination of other nutrients, such as fibre,
vitamin C and quercetin, the cranberry offers truly multidimensional health benefits.

What research is there to support whole body health?

Ocean Spray has always been and continues to be a major advocate of scientific
studies and has invested significantly in independent clinical research for more than
thirty years. There is a substantial and growing body of evidence to support the
message that cranberry has a positive impact on urinary tract, cardiovascular, cellular,
oral and gastrointestinal health.

For a list of published studies or more information on the cranberry’s
whole body health credentials, email cranhealth@oceanspray.com.